04.08.08
New Blog Article On Blogging For Small Business
The article is here.
I believe that small, locally-owned businesses (SLOBs) need more help than the big guys to form tight connections with their customers. After all, a bad experience can permanently chase a customer away from a SLOB, but a nationwide fast food chain will continue to get repeat visits even when a single visit is unsatisfying.
That said, we often hear about how we need to jump on the latest fad or get left behind. The article discusses many of the requirements that you should meet before you consider starting a company blog.
